How it works, how it creates value for stakeholders. In general, the researchers emphasize that the keyĪspect of business models is the logic of the firm, that is, The organization in the external environment. On management decisions regarding employees whoįorm a unique internal structure of the company, and theĬoordination of their activities establishes the position of Of Casadesus-Masanell and Ricart, who consider theīusiness model as a set of relationships betweenĮlements and logical cycles of decision-makingĬonsequences. Only as a process, but also as a system of interdependentĪctivities that goes beyond the firm and allows you toĬreate value together with partners, as well as assign a Justified, since as a result, 62% of companies areĬompletely or partially replaced by innovativeĬompanies. Technologies and business models by implementing With theĮmergence of innovative technologies, about 70% ofĮxisting companies strive to preserve existing Has led to a rethinking of existing business models and The development of digital economy technologies Keywords: business model, transformation, digital economy, LEGO Group. The business model (monetization of content, ticket sales in cinemas) LEGO Group's revenues have grown 5 times inįifteen years. R&D and support of digital tools have increased in the structure of expenses. Interaction with customers through MyLEGONetwork and gaming platforms have been modernized. Key resources have expanded due to software for 3D modeling and application development. Proposition has been transformed, LEGO bricks have been supplemented with digital technologies and video games. Video games, online platforms, a website and applications were added to the key activities. The strategy of digital transformation of theĬompany's business model is defined from nine typical strategies - the synthesis of the existing and new digital model.Ĭhanges in eight elements of the business model in the conditions of digitalization are revealed. Pigneur a canvas of the LEGO Group business model was built. ![]() Based on the case study results and the methodology of A. Of business models in the digital economy. The article considers the concept and structural elements of a business model, defines the directions of transformation Ural State University of Economics, Ekaterinburg, Russia Transformation of LEGO GROUP Business Model in the Digital Economy L.
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